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Matt Dombrow

Archive for Web Analytics

Do You Know the Trick to Setting a Profitable Paid Search Budget?

November 26, 2008
If you are like most of my clients, you are confused about what your paid search advertising budget should be. I created a simple tool you can use to determine a profitable budget. A link to the free tool is provided at the end of this article. But first, let’s review some basic budget setting...

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