About
I am leading Search and Analytics Practice at POP. Prior to joining POP, I was Chief Analytics Officer and Director at Ascentium (ZeroDash1). My other employers include ZAAZ (Wunderman company) and Revenue Science, leader in Behavioral Targeting. I have worked with several fortune 500 companies including Microsoft, ESPN, Dow Jones, Starbucks, TMobile.
Company or Organization
Anil Batra
Blogs
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Web Analysis
Web Analytics Consulting, Online Advertising and Behavioral Targeting, Web Site Optimization (A/B and Multivariate Testing)
http://blog.onlinemarketingconnect.com/anilbatra
Anil Batra's Recent Activity
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Anil Batra wrote a new blog post: 7 Analysis Tips for Improving CTR on Display Advertising 2 months, 4 weeks ago
Not all display advertising is created equal, though when you look at your web analytics reports you are most likely not going to find the reasons that makes each campaign and each ad so unique. Web…
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Anil Batra wrote a new blog post: 5 Tips for Analyzing and Optimizing Campaigns – Part III 3 months ago
This is part III of my post on Analyzing and Optimizing Campaigns. In part I I talked about why your campaign analysis is probably is wrong. In part II I showed an example of how obsessing over…
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Anil Batra wrote a new blog post: Bounce Rate Optimization Is Not Always The Cure: Analyzing and Optimizing Campaigns 3 months, 2 weeks ago
This is part II of the series on Analyzing and Optimizing Campaigns. I wrote in my previous post that when analyzing campaigns many web analysts just focus on the web analytics data. Some venture…
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