Brian Deagan's Profile

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About

Brian Deagan is the CEO and co-founder of Knotice, an Akron, Ohio-based company that provides software and services that maximize the ROI of direct digital marketing through process automation, improved relevance, and increased performance. An expert in the digital marketing space with over a decade of experience, Deagan saw the inefficiencies plaguing the industry and co-founded Knotice. He pioneered the idea of addressable direct digital marketing. Deagan is an industry thought leader and seasoned speaker who has presented to diverse groups about efficient and innovative direct digital marketing practices. He has also been featured in several leading marketing publications including Adotas, 1to1 Magazine, Mobile Marketer, The Wise Marketer, and DMNews, to name a few.

Company or Organization

Knotice


Blogs


Brian Deagan's Recent Activity

  • Brian Deagan wrote a new blog post: Quality Data Is A Must For Effective Mobile Strategy   2 years, 7 months ago

    (From Mobile Marketer) June, 2009
    Though direct digital marketing encompasses a variety of different channels, mobile marketing is rightly garnering a great deal of attention, and not just from those predicting its eminent explosion in adoption.
    No doubt, mobile marketing programs are becoming more robust and powerful, and going beyond one-off pilots and short-lived efforts. However, the [...]

  • Brian Deagan wrote a new blog post: The Third Pillar of Direct Digital Marketing   2 years, 7 months ago

    (From Online Strategies) July, 2009
    The waiting game is over. Mobile marketing is not just a viable marketing channel–it’s well on its way to becoming an essential one. The time to embrace mobile is now and these six tactics are both proven and easy to implement.
    As one of the three pillars of direct digital marketing, mobile [...]

  • Brian Deagan wrote a new blog post: Snapping Up Endangered Sales With On-Site Targeting   2 years, 7 months ago

    (From Ecommerce Times) July, 2009
    The elegant simplicity of on-site targeting gives marketers the ability to control their message relevance on the fly, boosting the bottom line and getting the conversions other e-commerce software misses. It influences sales within very specific geographic and demographic micro-segments, allowing the harvest of opportunities that otherwise might be overlooked.
    E-Commerce software [...]