Conversation Marketing Blog's Profile

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Conversation Marketing is the product of a lot of, well, conversations, and a general sense that, until now, no one's done a really good job of tying all the separate components of a successful Internet marketing campaign into a single, strategic package.

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Ian Lurie


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Conversation Marketing Blog's Recent Activity

  • Conversation Marketing Blog wrote a new blog post: Not Adding Up (Literally) – Google AdWords’ Glitch   3 days, 15 hours ago

    This is one of those short posts that will make you squint your eyes slightly, furrow your brow, tilt your head, and say, “Wait, what? This doesn’t make sense.” Like this:

    I have an account in Google AdWords that has had a conversion metric calculation glitch. I first noticed it a few months ago when [...]

  • Conversation Marketing Blog wrote a new blog post: Wanted: Enterprise Search Gods   5 days, 14 hours ago

    Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam [...]

  • Conversation Marketing Blog wrote a new blog post: Google Penguin for non-SEOs   6 days, 3 hours ago

    They were cute until Google got to 'em
    If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida?
    Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic:
    What’s an update?
    The engineers at [...]