About
Gretel Going is a partner at Channel V Media and co-publisher at Channel V Books. Her background is heavily rooted in media (print, online, and TV production), marketing and audience generation. Her formidable array of life experiences, relentless curiosity and passion for connecting with audiences led her to be an early adopter of social media as the creator and writer of two must-read blogs, cited by major traditional and online publications including The New York Post and Gawker, and earning interest from several major publishing houses. Since then she has continued to demonstrate her understanding of social media’s uses and potential by leading successful programs for CVM’s B2B and B2C clients.
She introduced San Diego to its first literary magazine in 2003, as well as worked in positions across the board at Chicago magazine, Dynamic magazine, the Custom Publishing Council, Rosen Group PR, and, yes, The Jerry Springer Show.
In 2009, Gretel and the team at CVM introduced Channel V Books, CVM's publishing division, which bridges the gap between traditional publishing and self-publishing once and for all. Offering authors high profit, high quality, easy distribution and a low-hassle publishing and marketing option, Channel V Books is a new publishing model for a new media climate.
Company or Organization
Channel V Media
Blogs
Gretel Going hasn't created any public blogs yet.
Gretel Going's Recent Activity
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Gretel Going wrote a new blog post: “What do you do?” I Just Am. 7 months, 1 week ago
We’re not big conference people around here. We have a difficult time justifying the need to attend any gathering described as a “networking event.” And as much as we love (and are pretty darn good at) doing what we do for a living, it’s the rare occasion that we define our roles in life by [...]
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Gretel Going wrote a new blog post: Mobile Opportunities and Cost vs. Mobile Opportunity Cost: Getting in on the mobile action… 1 year, 1 month ago
There’s no need to make an insulting blanket statement about the marketing and revenue potential of mobile apps and sites, or to launch into endless exposition about these new platforms’ expansive reach. These things are a given, and marketers and non-marketers alike know they need to get in on the action. It’s the what, [...]
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Gretel Going wrote a new blog post: Are iPhone/iPad Plugin Devices Today’s External Webcams? Yep. 1 year, 3 months ago
A few days ago I attended the Vivienne Tam fashion show with a friend. Her company was a sponsor, so we got the star treatment—backstage access, front-row seats, all that. While doing our thing backstage, I spotted a tall, blonde model (what are the chances?), surrounded by photographers. She was posing [...]
