Josh Gordon's Profile

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About

Josh Gordon is the Director of Marketing at Knotice. An expert in direct digital marketing, effective business communication, and social media strategies, Gordon is a seasoned product marketer who creates innovative, successful marketing campaigns using multiple online channels. Gordon believes in and practices the principles of direct digital marketing. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in the form of the three primary digital channels of mobile, web and email. Seeing the need for an educational and informative direct digital marketing blog in the online marketing space, Gordon created “The Lunch Pail,” Knotice’s successful and highly regarded business blog, where he serves as editor-in-chief and as a regular contributor. (http://lunchpail.knotice.com/) An active member of the American Marketing Association (AMA) and Public Relations Society of America (PRSA), Gordon is also an award-winning journalist. He serves on Shop.org’s Content Committee, where he provides direction and guidance on the content covered on the Shop.org website and during Shop.org events. Additionally, Gordon is a member of the Behavioral Targeting Standards Consortium. He is also the author of an upcoming book on direct digital marketing.

Company or Organization

Knotice


Blogs


Josh Gordon's Recent Activity

  • Josh Gordon updated the ”OMC Member” information on their profile   2 years, 7 months ago

  • Josh Gordon wrote a new blog post: Marketers: Listen to Consumer Preferences   2 years, 7 months ago

    What a great age we live in as marketers! More than ever before it is easy to collect information about our customers and the general consumer. It is easier because consumers are quick willing to share it. The problem is that marketers historically demonstrate a very poor ability to listen to what consumers are trying [...]

  • Josh Gordon wrote a new blog post: New Mobile Statistics and Growth… By Osmosis?   2 years, 7 months ago

    Here is a fun, interesting, and surprising statistic about the growth of mobile marketing many may not be aware of: Nearly half of Americans sleep with their cell phone nearby. Superficially, this statistic likely makes sense. After all, many mobile devices do have an alarm clock, right? But, the research study, conducted by Synovate out [...]