Kent Lewis's Profile

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About

As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to be one of the most respected search engine marketing agencies in the world. Current Anvil clients include Borders, Dr. Martens, gDiapers, Lucy Activewear, Moonstruck Chocolatier, Oregon State University, PC World, Planar, Trend Micro and Yesmail. He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare an online career community and Portland-area networking event. He is also an adjunct professor at Portland State University, where he teaches SEM workshops. In 2003, he founded a charity fundraiser event, Anvil's Annual Get SMART Gala, to raise awareness for SMART (Start Making a Reader Today) for which he also sits on the board. In 2005, Lewis co-founded SEMpdx, a trade organization for SEM professionals based in Portland, Oregon. He is also a member of EO, a global organization for entrepreneurs, and is a recipient of Portland Business Journal's Top 40 Under 40 Award. Lewis sits on advisory boards for emerging companies like InSyght Consulting, NeutralSpace and Nozzle Media . He also speaks regularly at industry events and has been published in books and publications including DMNews, iMedia Connection, Portland Business Journal and Search Marketing Standard. When Lewis isn’t working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.

Company or Organization

Anvil Media


Blogs


Kent Lewis's Recent Activity

  • Kent Lewis wrote a new blog post: 3 Effective Strategies for Securing Digital Marketing Budgets   10 months, 2 weeks ago

    Although search engine and social media marketing have established a foothold in a majority of marketing departments, I’m surprised that there are still a few holdouts in corporate America, skeptical of the value of digital marketing. Having had the pleasure of selling search engine marketing (SEM) into the executive suite since 1996, I’ve developed a [...]

  • Kent Lewis wrote a new blog post: 4 Marketing Myths About Social Media   1 year, 6 months ago

    I recently participated in a panel at Portland State University, where the primary topic was (surprise!) social media marketing. My highly-esteemed co-panelists varied in backgrounds, but typically had twice the marketing career experience than I (at places like Saachi & Saachi and Intel). Yet, I found myself disagreeing with a few of their more salient [...]

  • Kent Lewis wrote a new blog post: The Biggest SEM Challenges for 2010   2 years, 5 months ago

    For the past five years, I’ve sat down with my team at Anvil Media each December, to discuss the emerging search engine marketing opportunities and challenges.  A quick review of our 2009 SEM Predictions indicates we batted about 650, which isn’t bad, considering we try to avoid safe or obvious predictions.

    In preparation for Online Marketing [...]