Luna Metrics's Profile

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LunaMetrics is a boutique Internet consulting firm. We specialize in: improving websites by getting more traffic (search engine optimization, paid search), configuring and evaluating your Google Analytics, increasing your conversion rate with user testing and site testing (using Google Website Optimizer).

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Luna Metrics


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Luna Metrics's Recent Activity

  • Luna Metrics wrote a new blog post: Multi-Channel Attribution Modeling – the Tool To Get You Started   3 days, 17 hours ago

    Last Thursday, Robbin wrote a post on attribution modeling without Google Analytics Premium. In that post she shows how you can use Excel to generate a first touch, linear, and first/last touch attribution model for your conversions or ecommerce transactions.
    This is a topic that a lot of you are interested in, judging by the amount [...]

  • Luna Metrics wrote a new blog post: LunaTV Ep. 03 – SEO – Best Tools, Canonical Hostnames, and Consolidating Domains   4 days, 20 hours ago

    This week’s topic is SEO. In this episode we answer:
    - What are the best tools for SEO?
    - How do you deal with and segment (not provided) data?
    - What to do with canonical hostnames (www.example.com vs. example.com)?
    - If I have multiple domains, but one is doing really well in organic search, should I make the others [...]

  • Luna Metrics wrote a new blog post: Four Essential Rules to PPC Remarketing   6 days, 20 hours ago

    This post was originally published on the Trada blog, and has been updated to reflect recent changes to Google AdWords.
    If you work in Paid Search, you know that the term “Remarketing” (often referred to as “Retargeting”) is all the rage right now.  What often happens when buzz-words take wind, however, is misuse by marketers.  Advertisers [...]