MarketingSherpa's Profile

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About

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) So, we're not an agency, consultancy or other vendor seeking your business. We're not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results. Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'what works.' Our offices are located in Warren, Rhode Island, a scenic waterfront town roughly 30 minutes from Providence and Newport, and about 75 minutes from downtown Boston.

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MarketingSherpa's Recent Activity

  • MarketingSherpa wrote a new blog post: How to write a competitive analysis (with 3 free templates)   3 days ago

    Conducting a competitive analysis helps you better understanding what competitors are doing, as well as better communicate with your customers about how you can best serve them. To help you conduct a competitive analysis, we’ve created a few free templates loosely based on the Summary Competitive Analyses we conduct for our own Research Partners here [...]

  • MarketingSherpa wrote a new blog post: B2B Social Media: How one marketer is utilizing Pinterest   1 week, 4 days ago

    At the moment, consumer marketers are making more use of Pinterest than B2B marketers. However, Bluewolf, a professional services company that provides consulting on enterprise agility, offers a great blueprint on how B2B marketers can take advantage of Pinterest.

  • MarketingSherpa wrote a new blog post: Blog Awards: Nominate your favorite marketing blogs   1 month ago

    To help your peers find quality marketing information, we’re launching the MarketingSherpa Reader’s Choice Awards. What marketing blogs do you find most valuable? Simply make a comment on this blog post with the name of the blog and the category you would like to nominate it for.