Marketo Blog's Profile

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About

Marketo is the fastest growing provider of marketing automation and revenue-building best practices. Marketo provides uncompromising software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size companies and enterprise divisions shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.

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Marketo


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Marketo Blog's Recent Activity

  • Marketo Blog wrote a new blog post: Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’   3 days, 15 hours ago

    by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. In fact, RPM is today enabling organizations – from major health systems and global consumer product companies to web 3.0 start-ups – to transform their revenue processes and realize significant increases in performance and results.
    But, [...]

  • Marketo Blog wrote a new blog post: 5 Content Marketing Lessons from Gene Simmons of KISS   4 days, 17 hours ago

    by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon [...]

  • Marketo Blog wrote a new blog post: Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan   5 days, 11 hours ago

    by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing. We are excited to welcome him to [...]