About
The Rimm-Kaufman Group provides paid search marketing services to online retailers. Our clients range from startups to the Fortune-500 and include both B2C and B2B direct marketers.
Company or Organization
The Rimm-Kaufman Group
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RKG Blog hasn't created any public blogs yet.
RKG Blog's Recent Activity
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RKG Blog wrote a new blog post: Paid Search: Man vs Machine 1 year, 5 months ago
My monthly paid search column at Search Engine Land, in case you missed it:
The question is often debated in the industry: “Which is more important the bid management tools used or the person who does the managing?” Sometimes the argument becomes self-serving, with artisans who manage their programs manually saying it’s all about [...] -
RKG Blog wrote a new blog post: Advanced Keyword List Management 1 year, 9 months ago
Last week my friend Linda Bustos of Elastic Path passed along a question to me from one of her legion of followers and she’s graciously posted my response over at Get-Elastic, #1 eCommerce Blog in the World.
The question was:
How do you maintain a keyword list when the SKU count is large and the [...] -
RKG Blog wrote a new blog post: Perils of PPC Click-Through Rate Analysis 2 years, 2 months ago
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program [...]
