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• savvyb2b wrote a new blog post: Ready to Nurture? Simply Remember Your A,B,C’s   1 year, 2 months ago
  

  Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today.  He shares his insight as a Demand Generation strategist on lead nurturing.

  I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization.   Frequently, a marketing manager [...]

• savvyb2b wrote a new blog post: How Much B2B Content is Enough?   2 years ago
  

  At last week’s MarketingProfs B2B Forum in Boston, Michele and I hosted a content marketing roundtable. One participant asked how her company can determine when it has produced enough content. The answer: when it has created content that answers prospects’ questions at each stage of the buying cycle.So how does an organization go about doing [...]

• savvyb2b wrote a new blog post: Content Marketing: From Strategy to Execution   2 years, 2 months ago
  

  Buying cycles are longer than ever. A greater number of stakeholders are involved in the purchase decision. And prospects often bypass interaction with your company until late in the buying process. As a B2B marketer, how do you help your organization succeed in this new environment?You may be incorporating marketing automation solutions and the concept [...]