Stephanie Miller's Profile

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About

Stephanie Miller is a relentless customer advocate and a champion for amazing inbox experiences. An e-mail and social marketing expert, she helps B2B, publishing, and other marketers optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing and anti-spam organizations. She is VP of market development for Return Path, the global leader in e-mail deliverability and performance.

Company or Organization

Return Path


Blogs


Stephanie Miller's Recent Activity

  • Stephanie Miller wrote a new blog post: Dozens of Practical Tips for Higher Email Marketing ROI   1 year, 11 months ago

    Since social marketing is the latest bright and shiny object, still relatively unknown to many of us, and top of mind for all marketers these days, perhaps inevitably, today’s Shop.org Marketing Month webinar, “Is Email Dead,” began with a discussion of what hasn’t killed email marketing lately.  Through the years, we’ve had this conversation about [...]

  • Stephanie Miller wrote a new blog post: Investment in Attribution is Worth It: Are You Ready? (Marketing Month Webinar Summary)   1 year, 12 months ago

    Retailers are still in the early phases of attribution, with many of us still using the last click model.  This model is in use not so much because it’s satisfying or providing good data, but because it’s the simplest and easiest to track.  “We are still learning as an industry, “ says Anne Ashbey, chair [...]

  • Stephanie Miller wrote a new blog post: Headaches and HeadStarts with Moving a Domain   2 years, 2 months ago

    This is Michelle’s story.  A seemingly straightforward web hosting consolidation project resulted in taking down the company email system.  Yikes.  As anyone who’s done it knows, navigating this challenge is fraught with potential pitfalls.  Michelle graciously shared her experience (rough spots and all) with other marketers and technologists in a conversation of the volunteer MarTech [...]