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Creating Targeted Ads in Facebook

A summary by Nick Grizzell | See all summaries by Nick Grizzell

PPC marketers are finding a little piece of paradise in Facebook. Used optimally the social network can help you market your products or services to a highly targeted audience at a reasonable cost. Here are 5 steps to get you started from navigating... Read More »

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Categories: Best of Online Marketing, Online Advertising | Posted by: jen | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

How to make sure your rich media ad is performing

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Research shows that users are more apt to interact with rich media ads. Here are 6 tips aimed to help you measure your own digital ad effectiveness. Read More »

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Categories: Best of Online Marketing, Online Advertising | Posted by: imediaconnection | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

How Can I Make it Better? Part 5: Improving Ad Text

A summary by Nick Grizzell | See all summaries by Nick Grizzell

No matter how much you master each aspect of your PPC campaign from landing page to quality score it all comes down to how compelling the actual ad is and if it will drive a user to click. Here 6 ad writing best practices to aid you in future... Read More »

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Categories: Best of Online Marketing, Online Advertising | Posted by: ppchero | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

Spotlight on AdWords Search Funnels – Part 2

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Take a deeper dive into your Adwords Search funnel reports and learn how to re-evaluate your keywords. Among much data that can be gleaned from these reports, the 'Assist Clicks & Impressions' report provides insight on keyword assists by removing... Read More »

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Categories: Best of Online Marketing, Online Advertising | Posted by: Conversion Room Blog | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

6 Steps to Optimize your Retargeting Campaign

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Retargeting advertising campaigns often see a noticeable pop in CTR's. Here are 6 tips (plus a bonus) on how to add retargeting to your current strategy. Read More »

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Categories: Best of Online Marketing, Online Advertising | Posted by: huomah | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

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Why you can’t afford to ignore mobile advertising

Posted by: SEOptimise Blog on December 1, 2011
For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it’s becoming obvious to even the most cautious of marketers … © SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the...

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Google + Bing Confirm that Twitter/Facebook Influence SEO

Posted by: SEOmoz Blog on December 2, 2010
Posted by randfish As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link...

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Three Best Tips for Local PPC Campaigns

Posted by: Search Engine Journal Blog on June 2, 2010
Small businesses are the major focus right now for Social Media (think Foursquare) and SEO (Local One Box, FTW). In Paid Search, we tend to ignore the small, more local accounts. I have found that they can be the most fun and easiest to play with and test. This month, we are...

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What Does Twitters New Advertising Announcement Mean?

Posted by: Shoe Money Blog on May 26, 2010
In case you missed it Twitter made a announcement yesterday that they will be banning all 3rd party companies from using the API to put ads into Twitter. Here is the official quote from Twitter CFO Dick Costolo: Why are we prohibiting these kinds of ads? First, third party ad...

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Facebook’s New Ad Targeting Knows What You Read

Posted by: Hubspot Blog on April 19, 2010
It is being reported by the Financial Timesthat Facebook is planning to announce a major change related to the targeting of advertisements within its platform. Facebook will use the web history of users to serve them more targeted ads. It is being reported that this new targeting...

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Tracked Performance: a Double-Edged Sword

Posted by: RKG Blog on April 19, 2010
Tracking made Google a success, but may now provide friction to its continued growth.

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Display Campaigns Drive as Much as 50% of Retailer Site Traffic

Posted by: Compete Blog on April 7, 2010
There has been quite a bit of talk in the online advertising community about attribution modeling which raises the question of how much credit the last ad should actually get when a user visits a site or performs a key purchase indicator?  Many companies are looking at attribution...

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Why Adding A ‘Fan Option’ to Brand Advertising Should Be De Rigeur

Posted by: Media Post: Social Media Aggregate on March 31, 2010
You may have seen the study put out yesterday by allrecipes.com and Psychster that studies the engagement activity around seven different online ad types (via Mashable). The stat that most stood out to me was this: “Corporate Profiles on social networking sites produced greater...

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BRITE: Influence on Twitter can’t be purchased with Kim Kardashian

Posted by: Econsultancy's Internet Marketing Blog on March 31, 2010
Kim Kardashian may be earning a nice chunk of change charging for Sponsored Tweets, but according to Yahoo’s principal research scientist, marketers who pay celebrities to tweet are likely wasting their money. Yahoo’s Duncan Watts spent two months ana…

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Google Adwords Remarketing: Behavioral Targeting

Posted by: Anil Batra on March 30, 2010
This week Google Adwords announced that it is rolling out a feature called “Remarketing”. This feature is essentially “Retargeting” which I described in my blog post Retargeting 101 How does it… [[ This is a content summary only. Visit my website...

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