Search Marketing

Among the many challenges of optimizing a site for the big search engines, doing so for a product, brand, or company with little to no search demand is one of the most daunting. The following post provides an excellent guide for bringing SEO value... Read More »

The following post highlights new research from Perfomics and ROI Research that examines changes in how people are actually using search engines today; what their motivations and behavioral patterns look like. This research coupled with best... Read More »

Marketers doing paid search have long deliberated on the precise question this post takes up-“Which is more important the bid management tools used or the person who does the managing?” Read on for a diligent look at both sides of the coin to... Read More »

With less than 10 days to Christmas marketers are feeling that sense of urgency to drive as many sales as possible. The following timely post offers 5 great tips on writing last minute creative ad copy and equally the wisdom on how to optimize your... Read More »

Recent changes to Google has made to their SERP's clearly shows that local search results are being favored. The following post provides an in-depth tutorial on how to optimize your Google Places page, your linked website and landing pages for... Read More »