Social Media

The best social media, social networking and web 2.0 blog posts, news and articles worth reading.

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Process: A Pragmatic Approach to Social Business

A summary by Nick Grizzell | See all summaries by Nick Grizzell

If you are among the few remaining outliers who still haven't made the leap into social media but know you must, reading this post and the sage advice within is an excellent first step. Read More »

6 Parts of Your Company That Should be Listening to Social Conversations

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Social media listening is not just a task for your customer care reps. These are discussions that your marketing and PR team, R&D team, Sales folks and others need to hear. Read on to understand who should be listening and the benefits of why. Read More »

5 Ways to Make Twitter Less Noisy

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Twitter is noisy and likely to only get more loud with the projected increase in adoption. Here are 5 tips to turn down the volume. Read More »

7 Ways to Get Your Blog Posts Shared On Facebook

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Read on for 7 surefire tips to get your blog content shared on the world's most popular social network. From recommendations on best day of the week to post to using digits there is bound to be something you aren't doing now that you could be. Read More »

Why you shouldn’t join every conversation about your brand online

A summary by Nick Grizzell | See all summaries by Nick Grizzell

We hear quite a bit about online brand reputation management (particularly with the proliferation of social media monitoring tools available today) and to that end the following post seems to run counter-intuitive to what most marketers have adopted... Read More »

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How an internal social network can drive ‘digital first’

Posted by: eMedia Vitals on February 21, 2012
Revolution doesn’t start at the top; it’s a grass-roots movement that becomes contagious and spreads throughout a population. Main Image:  http://emediavitals.com/sites/emediavitals.com/files/iStock_000018448640XSmall.jpg read more

Engagement: Your one stop social media metric

Posted by: Search Engine People Blog on February 21, 2012
I get asked A LOT about social media measurement. Generally the questions fall in to a couple of buckets – but predominantly I get the “ROI” question. There are a lot of answers that I could give. One of the “social media gurus” favorite answers (judged...

Why Research is Key and How to Create a Research Station For Your Social Media Strategy

Posted by: Danny Brown Blog on February 21, 2012
Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the...

Why Businesses Should Heed the Power of Reddit

Posted by: Buzz Marketing Daily on February 21, 2012
Please give a  Likeable welcome to guest blogger Rachel Hyun Kim! Rachel is a writer on topics ranging from VoIP phone systems to document scanning. She writes for an online resource that gives advice on topics including merchant services for small business owners and...

The Key to Social Media Success is Understanding Your Audience

Posted by: TopRank Blog on February 21, 2012
I recently attended a great presentation by Taylor Pratt (@taylorpratt) of Raven Tools at OMS in San Diego.  He focused on the importance of using content marketing for improved social engagement. TopRank has been a long time and well-recognized advocate for the notion of customer...

Why Pinterest Should Be of Interest to Brands

Posted by: MarketingProfs on February 21, 2012
A guest blog post by Amanda DiSilvestro of Business.com. As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now...

first direct & customer service via Twitter: a closer look at best practice

Posted by: Econsultancy's Internet Marketing Blog on February 16, 2012
Last month first direct launched its @firstdirecthelp Twitter feed, to provide customer service support through the site. Though it’s early days for the bank famous for its innovative use of social media (specifically first direct live and t…

Three Tips to Get Manufacturers Started with Social Media

Posted by: savvyb2b on February 14, 2012
Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester, roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies...

13 Ways to Get More Pinterest Followers

Posted by: Search Engine Journal Blog on February 14, 2012
Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website.  But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you don’t have that many people...

Big Changes To Facebook Advertising And What To Expect

Posted by: Buzz Marketing Daily on February 14, 2012
By Cara Friedman Over the past few days, Facebook has been introducing a number of changes that will effect Facebook ads. These changes effect everything from copy to placement to location. Some changes are rumored and some have already begun to roll out. Listen up marketers because...