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Social Media

The best social media, social networking and web 2.0 blog posts, news and articles worth reading.

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Kahlow’s Perosnal Round Up of Content Worth Thinking

A summary by Aaron Kahlow | See all summaries by Aaron Kahlow

Facebook’s Mobile Mayhem, Social Search Announcements & the Ethics of Scott Thompson… A personal summary of what’s worth reading and making and impact for digital decision makers. News, Trends, Best practices and just interesting stuff. Read More »

Process: A Pragmatic Approach to Social Business

A summary by Ashley Martin | See all summaries by Ashley Martin

If you are among the few remaining outliers who still haven't made the leap into social media but know you must, reading this post and the sage advice within is an excellent first step. Read More »

6 Parts of Your Company That Should be Listening to Social Conversations

A summary by Ashley Martin | See all summaries by Ashley Martin

Social media listening is not just a task for your customer care reps. These are discussions that your marketing and PR team, R&D team, Sales folks and others need to hear. Read on to understand who should be listening and the benefits of why. Read More »

5 Ways to Make Twitter Less Noisy

A summary by Ashley Martin | See all summaries by Ashley Martin

Twitter is noisy and likely to only get more loud with the projected increase in adoption. Here are 5 tips to turn down the volume. Read More »

7 Ways to Get Your Blog Posts Shared On Facebook

A summary by Ashley Martin | See all summaries by Ashley Martin

Read on for 7 surefire tips to get your blog content shared on the world's most popular social network. From recommendations on best day of the week to post to using digits there is bound to be something you aren't doing now that you could be. Read More »

Posts

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How to Tackle Real-Life Social Media Customer Service Obstacles

Posted by: Hubspot Blog on March 1, 2012
eMarketer research reveals that 46% of customers want to solve a problem when they’re engaging with a brand on social media, and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department...

A Google+ Primer For Retail Brands

Posted by: Search Engine Land on February 28, 2012
In the last several months, there have been hundreds of articles written about Google+, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due to thi…

5 B2B Social Media Questions to Ask about LinkedIn Answers

Posted by: Social Media B2B on February 28, 2012
B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. It is usually through a combination of optimized profiles, company updates and providing value in Groups. Another component of their success...

What Marketing Questions Are Worth Asking in Social Media Listening?

Posted by: MarketingProfs on February 28, 2012
A guest post by David Rabjohns of MotiveQuest. Imagine you are assigned to build a house. You are given a drawing of what the house should look like when you’re done. You have a giant pile of the tools, lumber, and other materials the professionals say you need. You may even have a...

Everything You Need to Know About the Facebook Subscribe Button

Posted by: Bruce Clay Blog on February 28, 2012
Everything You Need to Know About the Facebook Subscribe Button was originally published on BruceClay.com, home of expert search engine optimization tips. The Facebook Subscribe function launched late 2011, and many have since adopted it as a way to share content and gain reach...

Social Engagement ROI & the Value of Exchange

Posted by: TopRank Blog on February 28, 2012
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing. As companies evolve their people, process and technology to attract, engage and inspire customers...

5 Powerful Facebook Guerilla Marketing Tips to Outsmart Competitors

Posted by: SEOptimise Blog on February 23, 2012
Continuing from my previous post, 11 tips for a better Facebook ad campaign, I thought I’d share with you some simple yet powerful tactics to outsmart your competitors and reach … © SEOptimise – Download our free business guide to blogging whitepaper and sign-up for...

How an internal social network can drive ‘digital first’

Posted by: eMedia Vitals on February 21, 2012
Revolution doesn’t start at the top; it’s a grass-roots movement that becomes contagious and spreads throughout a population. Main Image:  http://emediavitals.com/sites/emediavitals.com/files/iStock_000018448640XSmall.jpg read more

Engagement: Your one stop social media metric

Posted by: Search Engine People Blog on February 21, 2012
I get asked A LOT about social media measurement. Generally the questions fall in to a couple of buckets – but predominantly I get the “ROI” question. There are a lot of answers that I could give. One of the “social media gurus” favorite answers (judged...

Why Research is Key and How to Create a Research Station For Your Social Media Strategy

Posted by: Danny Brown Blog on February 21, 2012
Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the...