Stephanie Miller

Archive for Email Marketing

Headaches and HeadStarts with Moving a Domain

March 18, 2010

Moving a domain might sound simple, but it can be risky. This is a story of one failed attempt, and what was learned. Read this before you try adjusting any DNS records!

Posted in Email Marketing, In the Trenches, Knowledge Center | No Comments »

Email Leaders: What Will You Challenge Us to Reveal? (An OMS 2010 Preview)

February 18, 2010

Is there anything really new in email marketing? Our email leaders forum will pounce on new ideas and pummel long standing myths. Are you ready? Provide your feedback below.

Posted in Email Marketing, From the Road, Knowledge Center | 1 Comment »

4 Ways to Build A New Product Business Case with Imperfect Data

January 22, 2010

Learn some tips for successful collaboration between marketing and IT.

Posted in Email Marketing, From the Road, In the Trenches, Integrated Strategy, Uncategorized | 1 Comment »

The Opaque Story of Bounce vs. Inbox Placement

December 17, 2009

Do you know your true inbox placement rate? Take this survey and help guide the industry.

Posted in Email Marketing, In the Trenches, Knowledge Center | No Comments »

Storytelling Works in our Conversation-Led World

November 30, 2009

Email marketing is the ultimate conversation medium. Lean how to turn your broadcast approach into a conversation.

Posted in Email Marketing | No Comments »

Inbox Deliverability: A 30-Second Primer

July 20, 2009

I was speaking in a webinar this week and the moderator said, “Stephanie, we have 30 seconds. How can marketers avoid being filtered as spam?!” No pressure, right? Luckily, I talk fast! I responded with something like this: “Reaching the inbox is the only way you can earn a...

Posted in Email Marketing | No Comments »

Learnings from the OMS Whistle Stop Tour 2009

July 3, 2009

I spent much of May and June on the road in eight cities with the Online Marketing Summit Whistle Stop tour. It was great to get out and meet with many of you, and other smart digital marketers. Here’s seven observations/trends: 1. Email rocks. It’s still a very important...

Posted in Email Marketing, Social Media | 2 Comments »

Email Marketing Measurement Mayhem

June 9, 2009

Here on the Online Marketing Summit whistle stop tour, I’m speaking about email marketing and deliverability. One recurring theme in the conversations is that email marketers are NOT getting the level of reporting detail that they need to make good decisions. Most of the data that is...

Posted in Email Marketing | 2 Comments »

Email Study: Send Something Interesting, Please!

April 16, 2009

It’s not surprising that a recent study of UK email subscribers finds that most email marketing is pretty terrible – it’s irrelevant, untargeted and poorly timed. What the study really points out is that consumers notice. Put out by Emailcenter, an email service provider in the UK,...

Posted in Email Marketing, In the Trenches, Integrated Strategy, Knowledge Center | 1 Comment »

How Email and Social Media Work Together

March 6, 2009

The OMC Email Marketing Council was lucky to have the fabulous Jason Baer as our guest speaker today. (Sign up for the Council and get more great stuff like this!) Yes, I mean THAT Jason Baer The OMC bloggger, speaker and all around luminary, and founder of Convince & Convert, a...

Posted in Email Marketing, Integrated Strategy, Search Marketing, Social Media | 3 Comments »