4 Ways to Build A New Product Business Case with Imperfect Data
January 22, 2010
Learn some tips for successful collaboration between marketing and IT.
Stephanie Miller
Archive for Integrated Strategy
Email Study: Send Something Interesting, Please!
April 16, 2009
It’s not surprising that a recent study of UK email subscribers finds that most email marketing is pretty terrible – it’s irrelevant, untargeted and poorly timed. What the study really points out is that consumers notice.
Put out by Emailcenter, an email service provider in the UK,...
Posted in Email Marketing, In the Trenches, Integrated Strategy, Knowledge Center | 1 Comment »
How Email and Social Media Work Together
March 6, 2009
The OMC Email Marketing Council was lucky to have the fabulous Jason Baer as our guest speaker today. (Sign up for the Council and get more great stuff like this!)
Yes, I mean THAT Jason Baer The OMC bloggger, speaker and all around luminary, and founder of Convince & Convert, a...
Posted in Email Marketing, Integrated Strategy, Search Marketing, Social Media | 3 Comments »
What I’d Say to the CEO About Email Marketing Opportunity
February 24, 2009
I was recently asked this question during a press interview. Good one! Let me at ‘em!
I’d say, “Step up, Sir. You’re sitting on a gold mine here. Email is the highest return digital channel, but you are spending too little in this area. Stop spending on...
Posted in Email Marketing, Integrated Strategy, Knowledge Center | 2 Comments »
