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Steve Latham

Archive for Question of the Week

Social Media: Shiny Object or Killer App?

November 18, 2009
Is social media the latest shiny object or is it truly a killer app for marketers? I believe it’s the latter for a few reasons…

Posted in Question of the Week, Social Media | 2 Comments »

Online Ad Revolution… or Evolution?

April 29, 2009
Let’s get ready to rumble!!! A heated debate is raging in the interactive media world about whether advertisers should purchase online ads from Premium Content Providers or their customers / competitors, the Ad Networks. Here’s a quick breakdown: Premium Content Sites...

Posted in Online Advertising, Question of the Week, SEM | No Comments »


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