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Steve Latham

Archive for Social Media

SOCIAL MEDIA STRATEGY: practical guide for marketers

December 5, 2009
SOCIAL MEDIA STRATEGY (blog and presentation) was written to help marketers understand the opportunities, challenges and pitfalls of social media marketing while providing a framework for developing a social media strategy. In this you’ll find the information and framework you need to...

Posted in Social Media | 1 Comment »

Social Media: Shiny Object or Killer App?

November 18, 2009
Is social media the latest shiny object or is it truly a killer app for marketers? I believe it’s the latter for a few reasons…

Posted in Question of the Week, Social Media | 2 Comments »

New Media Toolkit!

November 17, 2009
My New Media Toolkit is a list of online apps, services and vendors that I’ve found to be of great value. It is not exhaustive, but it will help you get up the curve in a hurry!

Posted in Knowledge Center, Search Marketing, Social Media | 2 Comments »

Barriers to Social Media Marketing?

July 17, 2009
I saw a good question this week on LinkedIn Answers (a great place to ask, answer and learn about things in your industry!) and thought it was worth writing about.  The question was “Why aren’t more companies testing social media marketing?“  (btw I use the Cliffs of Moher...

Posted in Social Media | No Comments »

Business Case for Social Media

May 11, 2009
So everyone agrees that social media is hot. But how many marketers have figured out how to use social media to build their brand and drive revenue?  Unfortunately, not nearly enough.  I believe one of the hurdles to pursuing social media as a marketing program is the challenge of creating a...

Posted in Social Media, Web Analytics | No Comments »

Making Sense of Results from Online Campaigns: Part 1

September 26, 2008
When I talk to people at OMS and other events, one of the most frequently cited needs I hear about is the ability to measure (and make sense of) results from online campaigns. More specifically, the gap is most organizations is their ability to trace results (e.g. engagement, leads or sales)...

Posted in In the Trenches, Integrated Strategy, Social Media, Web Analytics, Web Strategy | 3 Comments »


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