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Steve Latham

Archive for Website Design & Development

Online Demand Generation

June 1, 2009
Last week I spoke at the Online Marketing Summit’s tour stop in Houston on Demand Generation.  At OMS I unveiled a new presentation that addresses the #1 objective of most marketers: generating leads, sales and other measurable results from online media. The presentation “Online...

Posted in Knowledge Center, Search Marketing, Web Analytics, Website Design & Development | No Comments »

Making Sense of Online Results – Part 2

September 30, 2008
Last week at OMS in San Diego I spoke about some of the challenges of measuring results from online campaigns.  In last week’s post, I wrote about the shortcomings of cookie-based tracking. This week, I’ll address the issue of measuring engagment through multiple touchpoints.  I...

Posted in In the Trenches, Integrated Strategy, Web Analytics, Website Design & Development | No Comments »


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