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Terri Zwierzynski

Archive for Integrated Strategy

Marketing Mythology: Putting Lipstick on a Pig

November 3, 2008
When I first started my career as a solo entrepreneur, I hired a web designer to create my website for me. He was awesome, and I loved his work. When I received my first bill, it included a contact email address for his “support department” and “billing department”. I was...

The Secret to a Successful Online Business: It’s All About Building Relationships

October 13, 2008
People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort! Think about the last time you bought...

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