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  • APK from The Road

    • Follow Aaron Kahlow as he traverses the nation to educate marketers at his 11-city event, the Online marketing summit, and at innumerable speaking engagements. Highlights from these goings consist of anecdotes, lessons and photos.

  • Email Marketing

    • What are the most successful email marketing strategies? How can you deliver your message directly to consumers without making them despise you? What emails are getting opened? Which aren’t? Articles in this category will emphasize strategic methods of making email messages stand out in an oversaturated marketplace, and discuss how to leverage these efforts to create a loyal brand audience.

  • Integrated Marketing

    • Integrated Marketing is a combination of both online and offline communication that is specifically targeted to individual users.

  • SEM

    • An archive of articles that reveal methods that increase your brand’s visibility in search engine results pages for marketing purposes.

  • SEO

    • Articles in this category explain how to improve the volume and quality of traffic to your Web site through targeted keywords, strategic planning & design, menus, content management systems, URLs, shopping carts and other methods.

  • Social Media

    • Technology and special interest meet online community and interaction. The use of social media in marketing seems to fall in with the old quantity-versus-quality debate: Many marketers are using it, but few are using it advantageously. Used correctly, social media platforms allow marketers to establish an accessible online presence and create loyalty and trust. Articles in this category will focus on the ‘how-to’s’ of integrating social media into online marketing strategies, as well as ways to identify both trends and red flags.

  • Web Analytics

    • Find out how to identify traffic trends; which key words are driving traffic; what type of companies are visiting your site; who’s linking to you and why; what content is helping you achieve your goals; which content is not, etc. Suddenly, ROI is no longer cryptic.

  • Web Strategy

    • So now that you have an SEO-ready backend, the next step is effectively using your Web site to drive revenue. Building on the notion that your foundation must be securely in place before you put yourself out there, experts will share their thoughts on how a little strategy can go a long way in making your online marketing campaign successful.

  • Web Usability

    • In order for consumers to properly navigate a Web site, it needs to be as user friendly as possible to create a smooth and productive experience with the company’s information.

    Categories: Uncategorized