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11 Google Analytics Tricks to Use for Your Website

A summary by Ashley Martin | See all summaries by Ashley Martin

Easily the de facto choice of most organizations across the globe, Google Analytics has consistently delivered results at a price you simply can't beat - it's free. But are you really getting the most out of the platform? Here, you'll find 11... Read More »

Tracking Traffic from Google Places in Google Analytics

A summary by Ashley Martin | See all summaries by Ashley Martin

With Google Places only gaining momentum in the SEO world, it's natural that analysts are looking for ways to measure the effect. Unfortunately, Google Analytics isn't especially insightful with tracking this kind of traffic, but with a little... Read More »

A Marketer’s Guide to Tracking Online Campaigns

A summary by Ashley Martin | See all summaries by Ashley Martin

Whether you're running a PPC or email campaign or advertising on an external website, knowing the number of visits, leads and conversions are essential metrics you'll want to collect. The good news; this can be done relatively easily by setting up... Read More »

Conversion Rate is Great But AOV Can Be Better

A summary by Ashley Martin | See all summaries by Ashley Martin

Fixating on a single KPI can result in overlooking major revenue generating opportunities. For further convincing read on to see how one company opened their eyes a bit more, make 4 changes to their website and saw a $36K lift in sales in one month. Read More »

How to Add Google Analytics to a Facebook Page Tab

A summary by Ashley Martin | See all summaries by Ashley Martin

Understanding the traffic that your Facebook Page drives to your website is not only helpful to your overall marketing strategy but a great way to ROI your social media efforts. In 3 steps you can add Google Analytics to your FBML tabs and start... Read More »

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How To Legally Spy On Your Website Visitors

Posted by: Luna Metrics on February 23, 2012
Tweet Welcome back to the Infinite Conversion Loop. Hopefully since the last post, you’ve not only got your Analytics accurate, but also are getting more visibility into who is visiting your website. Have you ever found yourself staring at your Analytics data, wondering “What the...

Measuring Sitelinks from your Google AdWords Campaigns

Posted by: Luna Metrics on February 9, 2012
Tweet    PPC experts know how important the ability to test and measure results is.  Thankfully, we have the ability to do this with sitelinks as well.  The ‘Ad Extensions’ tab within the Google AdWords UI offers advertisers data that is specific to sitelink performance. ...

Marketing Analytics: What the heck is ‘cross-channel management?’

Posted by: MarketingSherpa on January 26, 2012
Many phrases — cross-channel management, database integration, multi-channel management, etc. — strive to describe a similar technology, one in which a company centralizes all its customer data and makes it actionable. But marketers don’t need snappy jargon, they need...

Web analytics in 2012: the experts’ view

Posted by: Econsultancy's Internet Marketing Blog on January 12, 2012
We’ve already asked industry experts about what 2012 holds for search and e-commerce, now it’s the turn of web analytics. 2011 was a busy year for Google Analytics updates, as well as the EU Privacy law, and our experts identify the issues to look out …

Google Analytics Real Time

Posted by: PPC Hero Blog on December 22, 2011
With the new version of Google Analytics that was recently launched alongside  Multi-channel funnels, Google also launched a new Beta called Real-Time.  The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new...

10 great Google Analytics walkthroughs

Posted by: Econsultancy's Internet Marketing Blog on December 15, 2011
Over the past 12 months, our guest bloggers have written some excellent step by step guides to help marketers make the most of Google Analytics.  Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic,…

Google Analytics Announces Social Data Hub

Posted by: Luna Metrics on December 8, 2011
TweetIf you weren’t in Paris today (c’est la vie!), you may have missed Google’s announcement at Le Web. Don’t worry, we’ll fill you in on the details. The announcement unveiled their efforts to collect data from social networks and platforms in an effort to be able to more...

Is Google Analytics Premium for you?

Posted by: Econsultancy's Internet Marketing Blog on November 23, 2011
After several years of vendor consolidation the web analytics market has a new enterprise-level vendor. Following a summer of innovation and product announcements, Google finally launched Google Analytics Premium in September.   Premium aims to ad…

The Cardinal Sins of Landing Pages and A/B Testing

Posted by: YOUmoz on November 17, 2011
Posted by Mitch Monsen By now, you probably understand that a good landing page is essential for online businesses. You may have even created a few using services like Unbounce. Maybe you’ve bootstrapped it and created one yourself from a CSS template. Heck, maybe you went all...

Google Analytics for Android and iPhone Apps

Posted by: Luna Metrics on November 3, 2011
TweetWe all know Google Analytics is great for analyzing website traffic. But in the age of the smartphone, we want to analyze traffic to our mobile apps, too.  Wouldn’t it be great if we could get the same actionable insight we get on our websites for the apps we design?  Well,...