Website & Content Strategy

In our marketing-saturated age, precise targeting is a necessity. To personalize your messages for the benefit of your bottom line, customer personas are an excellent starting point. Read on for greater understanding on why and how to deploy your... Read More »

The following post reiterates the 3 tenets of content in your marketing 1) Content as social opportunity, 2) Content as differentiator, 3) Content as driver of loyalty and awareness and rehashes the 5 rules to following ensuring high quality content... Read More »

A company website is an investment of no small significance; time or money. Read on for 3 seemingly all too simple questions you ought to ask prior to getting started that promise to aid in your planning and set the groundwork for the criteria by... Read More »

While you've likely reviewed and strategized what new campaigns you will run in 2011 have you taken a good hard look at your website? The very site you are driving these hard won eyeballs to? Here are 5 considerations (with solutions) you ought to... Read More »

The benefits to good, unique product descriptions on your product pages are vast (& measurable). Read on for 6 tips to good e-commerce copywriting that has proven to increase search traffic by over 50% and conversion rates by over 30% on most... Read More »